There’s a common misconception that if you’re not drinking alcohol, you’re not having fun. Whoever thought to spread this rumour did a good job, but it’s definitely not the case and people are beginning to realise that.

There is a not-so-new trend that’s making its way into the mainstream and that is non-alcoholic drinks. What makes this news even better is the significant improvement in the availability, quality and variety of non-alcoholic beverages. 

So how do these alcohol-free variations fit into our society?

In building the East Forged brands, we have made many call-outs for volunteers and are so grateful and fortunate to always receive. 

Last year,we wanted to create some momentum for the launch of our brand and Kickstarter campaign and in doing so,  participated in the Tea Festivals Australia events in Melbourne and Sydney.

We called for volunteers to support us on the day and the universe introduced us to this all-round incredible human, Amy Masson or @amyli888 on Instagram.

We’ve heard it before; you are what you eat. Everything should be done in moderation - but how often do you check the sugar, calorie or alcohol content of your favourite food and beverages? 

Most importantly, do you know how much of these ingredients you should be consuming and the effects they can have on your health if you have too much? 

Just because it says sugar-free, low-fat or alcohol-free - doesn’t mean it’s good for you, which is why it’s so important to read the label.

Kicking back with a non-alcoholic drink doesn’t take away the magic of summer! Backyard BBQ’s, outdoor picnics, long days at the beach and get-togethers with loved ones are all hallmarks of a great Aussie Summer.

But we get it. It’s easy to get swept up and overindulge on food and booze during the warmer months - but wasting these precious months being hungover on the couch is no longer an option, and you’re not alone.

We talk about the rising trend of mindful drinking or sober curious folk looking for choice when deciding not to imbibe as well as maintaining control of our mental well-being. How to approach the category of alcohol-free drinks and what to look for in non-alcoholic drinks both at the bar and in the home. Evelyn also shares some insight into Canada's non-alcoholic drink scene. She explains that the demand by consumers, bartenders and brands is resulting in a an elevation of the non-alcoholic serve options in the bars and clubs. 

We love connecting with tea lovers, who are as passionate about high-grade, quality loose leaf tea as we are! 

Thibaut Chuzeville or @tea_tcha as he’s known on Instagram, has one of the most coveted jobs in the industry! As a Tea Sommelier, Thibaut’s job is to pair delicious tea and food together, like you would do with wine. He’s also working on exciting new tea project…

At East Forged HQ we are drawn to those in our community who acknowledge their connection to Mother Earth.

In this month’s blog we chat to Jack Davies or @hold.the.tipple as he’s known on Instagram – an ocean enthusiast, sustainable-living advocate and storyteller, who has added surfing and guitar playing to his list of hobbies in the last few years!